Southern Oregon is full of remarkable people: entrepreneurs, technologists, media artists, changemakers, who chose to live here because the place feeds something in them. But too many of them feel like they have to choose between the life they want and the livelihood they need. Like there's a ceiling on what you can build in a place like this.
White Rabbit exists to remove that ceiling.
Our mission is to take the ambition that already lives here and turn it into real businesses, real growth, and real economic impact for the builders, for Ashland, for the whole Rogue Valley and beyond. We do that by cultivating capabilities in Southern Oregon that have been underrepresented and undersupported: entrepreneurial skills and AI. The region has no shortage of talent. What’s been missing is the infrastructure to help people turn what they’re good at into high-growth businesses, and the fluency with emerging technology that makes it possible to compete from anywhere. White Rabbit establishes a new headquarters, right here in the heart of Ashland, steps from Lithia Park, built around closing both of those gaps.
The Model
From first coffee to first customer.
White Rabbit is a single place with four connected parts. Each one is designed to meet you wherever you are, whether that's your first visit or your hundredth, and pull you closer to doing the most ambitious work of your life.
The Café
The front door.
You come in for a coffee. Noble Coffee, roasted right here in Ashland. Artisanal chai. Functional drinking chocolates. Food designed with a nutritionist for sustained energy and focus. You sit down. You notice the room is full of people making things. Something shifts. You come back.
The café is also our lab. We run White Rabbit itself as an experiment in the future of small business: AI-native operations, Farm to Function sourcing, community-first design, all out in the open where the whole town can watch. If it works here, it can work for any maker in the valley.
The Workspace
Where the work happens.
The Collaboratory is a room full of 100+ entrepreneurs, artists, and technologists who take their work seriously, and take each other's work seriously. It's not coworking. There's no hot desk rental and no phone booths. It's a creative community with a shared standard: you're building something that matters, and you're willing to be around people who push you to be better at it.
Members get daily access, AI-focused learning intensives, expert office hours, and a 15% discount at the café. But the real value is the room. The people in it change what you think is possible.
The Stage
Where it all becomes visible.
White Rabbit has a stage where we host expert talks, gallery openings, live music, improv, film screenings, and drag shows. But the stage isn't a side business. It's the mission made public.
On any given week, that same stage hosts:
- An entrepreneur practicing their pitch in front of a room that will tell them the truth
- A workshop leader guiding a group through emerging technology or startup practice
- A professional at the frontier of their field presenting new work at Friday noon
- A musician playing a set for a room that’s actually listening
- An artist showing work before they have gallery representation
The stage is where people at every level of their craft stand up in front of a community and get better. It's the demo night. It's the proof of concept. It's the front door for everyone who discovers White Rabbit through an event and stays for the mission.
Culture is the engine running in public.
The Accelerator
Where it compounds.
The café, workspace, and stage create the conditions. The accelerator turns those conditions into outcomes.
White Rabbit’s programming runs across three tracks: Entrepreneurship, Technology (particularly AI), and Media Arts. These aren’t academic categories. They’re the three capabilities that turn an ambitious person into someone who can sustain themselves, and eventually employ others.
Our intensives, labs, and office hours are designed to meet people where they are: the artist who needs a business model, the entrepreneur who needs to understand AI, the technologist who needs to find their market, the professional who needs to reach their full potential. We don’t hand out diplomas. We help people build things that generate revenue, create jobs, and keep ambitious people rooted in this region.
This is where Southern Oregon is learning to work with AI, on our own terms.
Bioregional Impact
What starts here ripples outward.
White Rabbit sits at 5 North Main Street in Ashland. But the mission doesn't stop at the door.
Every builder who becomes a business becomes a reason for someone else to stay. Every business that hires locally makes the valley more viable for the next one. The talent is already here. What's been missing is the infrastructure, the community, and the proof that world-class work can be built from a place like this.
Southern Oregon
Rogue Valley
Ashland
White Rabbit
White Rabbit
The proving ground. A single café and workspace demonstrating that ambitious, AI-native, community-rooted business works.
Ashland
The first ring. A town already full of creative talent that needs infrastructure, community, and a demonstration that the ceiling is imaginary.
The Rogue Valley
The real prize. Medford, Grants Pass, Jacksonville, Talent, Phoenix: a region with enormous creative potential and limited connective tissue across the region. White Rabbit aims to build that tissue.
Southern Oregon
The long game. A bioregion that becomes a destination for builders, a model for place-based innovation, and proof that you don’t have to leave to build something that matters.